This course offers students a comprehensive understanding of social media marketing through the globally recognized “Meta Social Media Management” certification on Coursera, combined with high-impact faculty-led sessions to bridge academic knowledge with practical applications. Learners will explore key concepts such as brand presence, content creation, social media moderation, analytics, and the use of Generative AI tools in enhancing social media strategy.
While the MOOC delivers foundational knowledge through five structured modules, faculty-led sessions will go a step further—unpacking real-life social media campaigns, platform-specific strategies (Instagram and Facebook), and emerging trends in AI-driven content optimization. This hybrid model equips students with technical proficiency, creative agility, and strategic thinking required for roles in digital strategy and marketing.
The course is ideal for aspiring professionals looking to work in digital marketing, consultancy, and platform partnerships in a fast-evolving digital ecosystem.
- Faculty: Rajarshi Debnath