The course Sales, Distribution and Retail Management has been designed to provide participants with a holistic understanding of the concepts and the criticality of Sales and Distribution management functions to the organisation’s success. Sales and distribution are key operational functions of any organisation. It links the company to its customers and facilitates transactions, which are core to any business. The students would be exposed to contemporary thoughts and practices in the field of sales and distribution management, and the typical challenges that the Indian market presents. Modules on retail management have been included to give students an integrated understanding of the final stage of distribution: retailing. In addition, the concepts of Multichannel distribution and omnichannel marketing have been introduced.
- Faculty: Qazi Asif Zameer