With the focus of Indian Economy changing towards manufacturing/services sector, the scope of Business to Business (B2B) marketing is increasing day by day. Businesses selling to other businesses constitute the majority of the transactions in the real life since apart from the final transaction (which is the only B2C dealing), rest all are B2B transactions. In any value-chain, most of the upstream companies are engaged in B2B relationship. Also, the B2B segment is a significant contributor to the sales of any organization today; right from totally industrial product / services companies on one end to even the simple consumer goods companies on the other. Most of the marketing subjects taught in B-schools are designed from a consumer marketing perspective. Thus the students’ assumptions about B2B marketing are often based on their familiarity with consumer marketing. Hence, for any student who wants to understand all the dimensions of marketing, this course is very important.
This course will help the students for preparing for the job roles like Key Account Executive / Manager, BDM, Sales Executive (Institutional Sales), Relationship Manager (Corporate Banking), Marketing Executive (Industrial Sales / IT product Sales / Software Selling) etc.
- Faculty: Qazi Asif Zameer