Marketing is the core of any business. It provides an interface between customer and the organization for the success of business activities. For effective business running, marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. This course introduces marketing management concepts and effective decision making to the students in diverse marketing situations. The course is designed in a way that directs learners in understanding customer needs, consumer behavior analysis, market segmentation, targeting and positioning. In addition, the course explains how to integrate product and service, pricing, distribution and promotion decisions. This course aims to offer a holistic perspective on marketing principles, concepts, and practices. The course is focused on the philosophy of creating and delivering value for customers and other stakeholders.
- Faculty: Qazi Asif Zameer