Sales, Distribution and Retail Management by Prof. Asif Zameer

1.      Course Overview

The course Sales, Distribution and Retail Management has been designed to provide participants with a holistic understanding on the concepts and the criticality of Sales and Distribution management function to the organization’s success. Sales and Distribution is a key operational function of any organization. It links the company to the customers and facilitates the transaction which is core to any business. The students would be exposed to contemporary thoughts and practices in the field of sales and distribution management and the typical challenges which Indian market presents. Modules on retail management have been included to give the students an integrated knowledge on the last stage of distribution, which is retailing. In addition, the concepts of Multichannel distribution and Omni-channel marketing have been introduced.